Business Models and Technological Innovation

The current assignment deals with identifying the comparisons between the business models of Target and Wal-Mart. In addition, the significance of ratio analysis along with the important categories of ratios is evaluated from the perspective of the retail organisations. The impact of the business models on the financial performance of the above-mentioned organisations is critically reflected to develop an insight about their financial positions. Moreover, the study also analyses the cause behind changing rate of return in terms of equity, price-earnings and leverage ratios. The latter segment of the assignment sheds light on Ackman’s views for modifying the financial and overall strategies of Target.   Ã‚   The Dayton Company has established Target in the year 1962 and Wal-Mart has been set up in the same year. These two organisations are the major competitors in the US retail industry in the 21 st century. The major points of distinction between the business models of Target and Wal-Mart are summed up as follows: Target has been popular in the US retail industry for its â€Å"fun, fast and friendly services† to its clients. Wal-Mart, on the contrary, has been popular for its strategy of low cost services. In this context, Baden-Fuller and Haefliger (2013) stated that the small retailers often tend to follow the business models of large retailers for improving their themes of store layout to cater the needs of the customers. Wal-Mart is known for its cheaper prices of products and the stores contain large boxes with racks of products and general merchandise to meet the needs of the customers. The racks and furniture are of basic designs with the aisle space minimised to portray the sensation of low prices. In the words of Landry et al. (2013), such sensation converts the perceptions of the customers to purchase quality products at lower prices compared to the other stores in the market. Target, on the other hand, has designed its theme at the most appropriate costs, as it mainly aims to target the higher-class customers. Additionally, the fixtures and layouts of Targets are highly elaborate having broader aisles and quality concepts of lighting. In this regard, Schaltegger, Là ¼deke-Freund and Hansen (2012) stated that such high quality layout and visual display improves the customers’ shopping experience. However, it is worth mentioning that Wal-Mart has now undertaken initiatives in most of its US stores by incorporating better quality of fixtures and broader aisles to attract the high-level customers. As commented by Baden-Fuller and Haefliger (2013), the soft lines are the soft products involved in retail organisations like linens and clothing. Target has developed a set of designers to create brand new soft lines for its stores. Therefore, the organisation aims to improve the shopping experience of the customers by depicting the reflection of selling better quality soft goods at reasonable prices. Conversely, Wal-Mart has focused on the traditional marketing approach of providing quality soft goods at cheaper prices compared to the competitors. The financial ratio analysis is an important method to evaluate the financial performance of an organisation and its significance is briefly summed up as follows: Evaluation of financial statements: With the help of ratio analysis, the associated stakeholders of an organisation could determine the profitability and liquidity positions of the same (Healy and Palepu 2012). For instance, the profitability ratios like gross margin, operating margin and net margin could help the organisation to know about its profit margin and accordingly, measures could be taken to improve the same further. Judging the organisational efficiency: As commented by Delen, Kuzey and Uyar (2013), the efficiency ratios and the liquidity ratios like inventory turnover, debtors’ collection, creditors’ payment, current and quick ratios help in knowing about the operational efficiency of the management. Accordingly, Target would be able to make effective use of its assets to earn higher income. In addition, the turnover ratios would also help the organisation to know about the market demand. The other two efficiency ratios would indicate the effectiveness of the organisation in collecting and paying amounts to the debtors and creditors respectively. With the help of accounting ratios like return on investment and dividend payout, the external investors associated with Targets could make sound decisions based on the annual or monthly returns. Based on these ratios, the investors make decisions whether to make investments or withdraw the fund invested in the business (Brigham and Houston 2012). Comparison of financial performance: In the words of Brigham and Ehrhardt (2013), it is of prime necessity for an organisation to compare the financial position of its rivals. Hence, based on the financial ratios, Target could be able to distinguish its performance from Wal-Mart and take remedial actions, if necessary, to increase its revenue margin. Evaluation of the stability of a firm: The accounting ratio like capital gearing ratio help in evaluating the financial stability of a firm by indicating its leverage (Frank and Pamela 2016). In case, the preference share capital and other fixed interest bearing loans are higher in contrast to the equity share capital and reserves, the investors might not be willing to invest in Target and vice-versa. Figure 1: Importance of financial ratio analysis Identification and importance of the key ratio categories for the retail companies: With the help of gross margin, Target would be able to review its pricing strategy and evaluate the risk of overpricing or under pricing based on the cash flows. In case, the profit is low, the management of Target could reduce its cost of sales, increase the sales value and minimise damages. In the words of Vernimmen et al. (2014), the retail organisations mainly aim to achieve 50% gross margin at the end of each accounting year. The management of Target needs to consider this ratio, since it helps in knowing the selling and replenishment of stocks. In this context, Weil, Schipper and Francis (2013) cited that higher rate of turnover reflects the introduction of new merchandise, while a lower turnover indicated the capital congested in stocks. In the latter case, Target needs to release its inventory at lower cost to avoid any potential loss. With the help of liquidity ratios, Target could gauge the ability of its stores to write off the short-term debts and obligations. According to Edwards (2013), the benchmark for current ratio is 2 and that of the quick ratio is 1 for the retail industry. However, Richard and David (2016) argued that the retailers often consider the quick ratio as the best measure, since it subtracts inventories from current assets to indicate the firm’s ability of raising cash for meeting debt obligations. The return on assets is considered as another important ratio, which portrays the growth rate of the retail operations (Horngren et al. 2012). The retailers like Target always prefer to have higher ratio to maximise the amount of revenues. The creditors consider the gearing ratio to compare the investments with the funded business portion. Thus, Target needs to maintain a lower gearing ratio to ensure increase in funds from the creditors. According to the financial report of Target, the sales of the organisation have increased at almost a fixed rate from $26,296 in 1999 to $62,884 in 2008. This depicts that the organisation has managed to increase its customer base through improving its store layouts and the nature of services. However, Wal-Mart has also experienced wide increase in its revenues from S153,345 in 1999 to $401,244 in 2008. In this case, Wal-Mart has been enjoying competitive advantage over Target due to its low cost products to attract all categories of customers. According to the gross margin value, Wal-Mart has been enjoying competitive advantage over Target. This is because of high quality products at cheaper prices to attract all types of customers. However, both the organisations have performed quite above the industrial benchmark of 50%. The degree of financial leverage for Target has been 0.96 in 2008 compared to 0.61 of Wal-Mart. This depicts that Target has relied highly on debt financing, which has increased the debt payments of the organisation. In addition, the inventory turnover of Wal-Mart has been greater, which is due to the selling of goods at low prices to the mass market. However, the liquidity position of Target has been quite higher in contrast to Wal-Mart. The possible reason is the increased amount of retained earnings and less investment on capital projects. This implies that the company has been efficient in discharging its existing liabilities with the cash generated. This has been further supported by the dividend payout, which is high for Wal-Mart over the years 2006-2008. The debt-to-equity ratio has been significantly high for Target, which reveals that the company is inefficient to acquire funds through issuance of equity shares. The credit policy of Wal-Mart has been stringent, as the company is not extending the amount to be received from the debtors for accumulating higher working capital. This is because Wal-Mart has been making payments to its creditors within short span of time in comparisons to that of Target. Thus, these above-mentioned ratios are the key metrics, which have helped in ascertaining the financial performance of Target and Wal-Mart. The rate of return on equity is largely dependent two components, which include net margin and the asset turnover. For instance, if the sales of an organisation increase, the return on equity also increases, since each sale generates higher money for the organisation (Hotchkiss, Strà ¶mberg and Smith 2014). In addition, if any retailer generates greater sales from the assets owned, it increases the return on equity. Thus, the product sales and turnover from assets are the major determinants, which lead to differential rate of return on equity for the retailers. Some retailers deliberately increase the financial leverage to acquire funds through debt financing in relation to the equity shares. Thus, higher amount of debt in the capital structure of the organisation might result in higher price/earnings ratio and equity returns (Pà ¤tà ¤ri, Karell and Luukka 2016). According to the provide case, Ackman has hold a substantial portion of the shares of Target and initially, the person was highly satisfied with the financial performance of the organisation. However, the person has demanded to be appointed as a board member of Target. The management of the organisation has declined the negotiation immediately. Hence, this shows that the person has self-interest in the organisation to accomplish his personable goals and objectives. It is quite justified on the part of Ackman to change the board of directors of Target, as no direct possesses the relevant CEO experience. However, it is to be borne in mind that Ackman has been quite satisfied with the management before putting forward the proposal of becoming a board member. Thus, this demand for change might not be aligned to suit the needs of the associated stakeholders. Ackman has also suggested to increase the business reach outside USA to match with the revenues of its major competitor, Wal-Mart. In addition, the proposed nominees of the person do not have any sort of relationship with Ackman, which challenges the personal conflict issue. Furthermore, one of the former board members of Target has extended support to the proposed changes, as they will result in creation of long-term values fore the shareholders.    However, most of the external analysts have supported the management of Target by stating that the investors are highly satisfied with the organisational performance. This is because the earnings from each share of the organisation have increased from 1999 to 2007; however, it has fallen marginally in the year 2008. In addition, the management of Target has been effective to maintain its liquidity position despite the lower turnover from inventory and delayed payments from debtors. Despite positive effects of Ackman’s changes, the demand for changes has aroused because Ackman has been denied to be appointed as a director within the organisation. Hence, despite the increase in financial leverage and fall in the annual sales growth, it has yielded adequate returns to the investors. Thus, Ackman’s demand for changes is not justified to match the organisational strategies and financial record of accomplishment. In compliance with the brave discussion, it is feasible for the investors to stay with the current board of Target. This is because Target has provided the opportunity to Ackman to express his views to the shareholders possessing the voting rights and most of the shareholders have turned up for the organisation. In addition, the changes proposed on the part of Ackman would barely result in long-term benefits to the shareholders. In addition, Target has increased its dividend payout to the shareholders over the years, which also signifies the management efficiency in running biasness operations. Hence, from the perspective of an investor, it is better to select the existing Target board instead of choosing the proposed slate of Packman. In order to avoid such conflict, the Target Board could have increased the remuneration of Ackman, as the maximum amount of investment is drawn from the person itself. However, Callen (2015) argued that increasing the remuneration of a specific shareholder might result in discontentment amongst the other stockholders. In addition, Target could issue bonus shares to Ackman through which greater benefits could be realised. With the help of such strategies, Target might have been able to avoid such conflicting interest and maintain effective relationship with the largest shareholder of the organisation. According to the provided scenario, a substantial portion of the derivative securities of Perishing Square is with Target, which would perish within two years. Hence, this type of investment would help in boosting the stock performance of Target in the short-run; however, the value is nominal in relation to long-term shareholder value. As a result, the return on equity might be reduced largely along with fall in the dividend payout ratio. In addition, the company might suffer from poor liquidity position, as the creditors might not be willing to extend its payment period due to the possible fall in share prices. According to the above discussion, the business model of Target is to attract the high-income individuals by selling products at affordable prices. On the other hand, Wal-Mart has been providing high quality products at lower cost to attract all types of customers. In addition, it has been found that ratio analysis is an important financial tool to evaluate the financial performance of an organisation and help the investors to make sound decision-making. After comparing the financial performance of Wal-Mart and Target, the former has been enjoying competitive advantage due to its expansion in the global markets. Furthermore, from the given case, it has been found that Ackman’s proposed changes are not effective in improving the financial performance of Target from the ethical perspective. In order to avoid such conflict, the organisation might have increased the remuneration ad issued bonus shares to Ackman. Lastly, it has been evaluated if such the changes were implemented, it might result in loss of shareholder value of Target. Baden-Fuller, C. and Haefliger, S., 2013. Business models and technological innovation.  Long range planning,  46(6), pp.419-426. Landry, R., Amara, N., Cloutier, J.S. and Halilem, N., 2013. Technology transfer organizations: Services and business models.  Technovation,  33(12), pp.431-449. Schaltegger, S., Là ¼deke-Freund, F. and Hansen, E.G., 2012. Business cases for sustainability: the role of business model innovation for corporate sustainability.  International Journal of Innovation and Sustainable Development,  6(2), pp.95-119. Healy, P.M. and Palepu, K.G., 2012.  Business Analysis Valuation: Using Financial Statements. Cengage Learning. Delen, D., Kuzey, C. and Uyar, A., 2013. Measuring firm performance using financial ratios: A decision tree approach.  Expert Systems with Applications,40(10), pp.3970-3983. Brigham, E.F. and Houston, J.F., 2012.  Fundamentals of financial management. Cengage Learning. Brigham, E.F. and Ehrhardt, M.C., 2013.  Financial management: Theory & practice. Cengage Learning. Brigham, E.F. and Houston, J.F., 2012.  Fundamentals of financial management. Cengage Learning. Frank, J.F. and Pamela, P.P., 2016. Financial Management and Analysis. Hotchkiss, E.S., Strà ¶mberg, P. and Smith, D.C., 2014, March. Private equity and the resolution of financial distress. In  AFA 2012 Chicago Meetings Paper. Pà ¤tà ¤ri, E.J., Karell, V. and Luukka, P., 2016. Can size-, industry-, and leverage-adjustment of valuation ratios benefit the value investor?.International Journal of Business Innovation and Research,  11(1), pp.76-109. Vernimmen, P., Quiry, P., Dallocchio, M., Le Fur, Y. and Salvi, A., 2014. Corporate finance: theory and practice. John Wiley & Sons. Weil, R.L., Schipper, K. and Francis, J., 2013.  Financial accounting: an introduction to concepts, methods and uses. Cengage Learning. Edwards, J.R., 2013.  A History of Financial Accounting (RLE Accounting)(Vol. 29). Routledge. Horngren, C., Harrison, W., Oliver, S., Best, P., Fraser, D. and Tan, R., 2012. Financial Accounting. Pearson Higher Education AU. Richard, L. and David, P., 2016. Advanced financial accounting. Callen, J.L., 2015. A selective critical review of financial accounting research.  Critical Perspectives on Accounting,  26, pp.157-167. Warren, C.S., Reeve, J.M. and Duchac, J., 2013.  Corporate financial accounting. Cengage Learning. O’Neill, P., Sohal, A. and Teng, C.W., 2016. Quality management approaches and their impact on firmsÃâ€" ³ financial performance–An Australian study.  International Journal of Production Economics,  171, pp.381-393. Parker, L.D., 2012. Qualitative management accounting research: Assessing deliverables and relevance.  Critical Perspectives on Accounting,  23(1), pp.54-70. With a decade's experience in providing essay help, Business Models and Technological Innovation Business model is defined as the abstract presentation of a company’s way of working. The model is a comprehensive layout about how the company operates in the market, sells its products, generates revenue and maximises its capital. Business models are primarily related to entrepreneurial firms like Google and show how these firm captures market opportunities and create value. Today business models include technology and show how companies use it to create economic value (Chesbrough, 2013). Innovation is a very important aspect of business models and has evolved has the stimulus which stimulates the organisations to continuously manage their models to adjust to the market conditions. Business models are designed to embrace the entire business system of an organisation. The companies earlier conceived business models as â€Å"pipes† which showed how they produced goods and sold them to consumers (Aithal & Jeevan, 2016). This model worked just like pipe carrying water but did not include other important aspects like innovation, organisational culture or future strategies. The platform model as used in present international companies like Apple is based on a technology driven platform which acts like a market. The digital platform help the buyers meet the seller and also stores the information about the transactions for future use (Van, Parker & Choudary, 2016). Today business models have evolved into dynamic systems which allow the companies using them to explore new markets, bring about innovations and restructure their models according to the market situations. The companies conceptualise their business models based on several factors within themselves and from the external environment. The structures of the companies have a profound effect on the business models. The multinational companies like Apple and Vodafone keep on introducing new products and expanding their business into new markets. These companies look upon disruptive innovation, restructuring and sustainability as the essence of their business models. These companies follow business models like franschise, manufacturer, retail outlet or distributorship to operate in their markets. The working cultures of the companies decide their power to adjust to new situations and take advantage of them. Companies grapple to change their existing business models and adopt new business models. Management, communication and coordination among the various segments are important for smooth adoption of new business models. The leadership in the companies and the employee relationship have profound effect on the business models and its dynamism. For example the companies like Nestle with expertise in fields of technology, innovation, marketing mix and financing have leadership in the market (Vahlne & Johanson, 2014). The global locations of these companies operate in an integrated way which enables the management to lead them through the changes. The small companies with limited resources often find it difficult to change their models and often face employee resistance (Kastalli & Van Looy, 2013). The dynamic business models used by the multinational companies can be used to deal with market challenges in a more strategic way. The static business model is only based on value creation between the consumers and the company. The dynamic model looks upon businesses as blocks but does not integrate them. However, the market challenges and intense competition require a total reformation of the companies and their ways of operating. This requires restructuring of the whole company as a system to adapt to the changes. Companies which fail to adapt to the changes often threat from substitute or threat of new emerging companies. Google has a unique business model which allows the internet giant to lead the market. In fact, it can also be opined that the business model of Google has helped the company to reach a position of having almost no competitor. The business model of Google, first allows the firms and people to promote their products in return of payment. The company also provides free blogging services to bloggers without opening accounts. The search engine allows these two groups of consumers to promote their blogs and earn money. Google has emerged as the world’s largest paid online advertisement platform and encourage growth of start-ups, entrepreneurial ventures and small business. It allows these groups to advertise their products to a vast consumer base which allows them to create their own profitable market. Google provides free services to the net surfers and allows a variety of services like email communication, socialising and video sharing. The free customers provide Google with invaluable information while using the internet which it uses to develop its future business.   This business model of Google provides services to the segments like bloggers and advertisers and which generates huge revenue for it. The services provided by Google are parts of the business system while the way of charging the advertisers and bloggers form the profi t model (Itami & Nishino, 2010). Companies use and develop innovative business models to expand their territories and partner with other firms.   The business model of Google is not restricted to providing mail and blogging services. The company has a dynamic business model which allows it to partner with companies and expand its product line. Google joined the Alliance for Affordable Internet which allowed the company to enter into partnership with Facebook, Intel and Microsoft. The business policies. The business model of Google has inspired it to enter into joint ventures and partnerships with organisations from diverse fields. The company entered into partnership with NASA to construct office of 1 lakh square feet which would used for research on nanotechnology, distributed computing and entrepreneurial space industry. Google set up two wind farms to generate renewable forms of energy. The company have entered into acquiring companies like Youtube and Android (Osiyevskyy & Dewald, 2015). Thus, the dynamic busi ness model of Google helps it to acquire new companies and operate in a sustainable way. Business models are developed by companies and advertise their innovative power. Business models are designed to adapt to new market situations and expand new markets. A well planned business model helps a company to acquire companies to expand its product portfolio. For example, Google owns the video sharing software Youtube, the internet search engine Google Chrome and the satellite map, Google Maps. This innovative product line consisting of various softwares catering to diverse needs under one owner, Google has helped the company to be the undisputable leader in the internet services market. Thus, the business model of Google allows it to bring about innovations (Baden-Fuller & Haefliger, 2013). Business models help the companies to explore and exploit their resources to bring about innovation and sustainability. The companies today lay stress on sustainable supply chain management to reduce their emission of poisonous gases and waste water. The companies invest in setting up renewable sources of energy like windmills. These policies of them benefit the society, consumers and the other stakeholders (Girotra & Netessine, 2013). Thus, business models encourage the company to acquire and use resources in a sustainable ways which encourage innovation. The aim of developing a business model is to operate ina way to provide maximum consumer satisfaction and high profits. Companies also price their products according to their business models and price their products to cater to huge consumer base (Dudin et al., 2015). The firms offer innovative products in various shapes and sizes at apt prices to cater the diverse consumer needs. It can be concluded that the business models are the very essence of the companies and expressions of their business strategies. The companies make dynamic and innovative business models to take advantage of the market situations and expand their operations. Their business models also help them to create innovation in areas of marketing mix, supply chain management and sustainable operations. Aithal, P. S., & Jeevan, P. (2016). How Service Industries can Transform themselves into Green Business Industries. Baden-Fuller, C., & Haefliger, S. (2013). Business models and technological innovation.  Long range planning,  46(6), 419-426. Chesbrough, H. (2013).  Open business models: How to thrive in the new innovation landscape. Harvard Business Press. Dudin, M. N., Kucuri, G. N., Fedorova, I. J. E., Dzusova, S. S., & Namitulina, A. Z. (2015). The innovative business model canvas in the system of effective budgeting. Girotra, K., & Netessine, S. (2013). OM forum—business model innovation for sustainability.  Manufacturing & Service Operations Management,  15(4), 537-544. Itami, H., & Nishino, K. (2010). Killing two birds with one stone: profit for now and learning for the future.  Long Range Planning,  43(2), 364-369. Kastalli, I. V., & Van Looy, B. (2013). Servitization: Disentangling the impact of service business model innovation on manufacturing firm performance.  Journal of Operations Management,  31(4), 169-180. Osiyevskyy, O., & Dewald, J. (2015). Explorative versus exploitative business model change: the cognitive antecedents of firm?level responses to disruptive innovation.  Strategic Entrepreneurship Journal,  9(1), 58-78. Vahlne, J. E., & Johanson, J. (2014). Replacing traditional economics with behavioral assumptions in constructing the Uppsala Model: toward a theory on the evolution of the Multinational Business Enterprise (MBE). In  Multidisciplinary Insights from New AIB Fellows  (pp. 159-176). Emerald Group Publishing Limited. Van Alstyne, M. W., Parker, G. G., & Choudary, S. P. (2016). Pipelines, platforms, and the new rules of strategy.  Harvard Business Review,  94(4), 54-62.

The pentagon papers Essay Example | Topics and Well Written Essays - 500 words

The pentagon papers - Essay Example Firstly, it came to be known that Nixon had sought a way to illegally discredit and outright stop Ellsberg during his first and only term as president. This understanding and realization was worth more than most people initially realized; due to the fact that the desire to stifle dissent and promote continued engagement in Vietnam was an issue that both political parties tacitly supported. Secondly, the impact upon society with respect to an understanding of democracy was one that encouraged people to question what the government actually was taking part in; no longer was allowing for the luxury of believing spokesmen with respect to the activities that were going on within the military or within governance. As such, the principal values that were eroded with respect to this situation can be determined to be predicated upon public trust in the government. Further, the impact upon the constitutional strength of the first amendment was also profound. The underlying reason for this has do to with the fact that even though individuals within the government originally sought to prosecute those responsible for the publication of these documents, any effort to do so was eventually understood as causing further damage to the administration. Similar to the situation of Edward Snowden, the ethical concern that is illustrated within this case, and within the film, had to do with the fact that publication of these documents was clearly an abrogation of the law (Freivogel, 2013). However, due to the number of individuals that continued to die in the Vietnam conflict each and every day, Ellsberg was faced with the ethical dilemma of whether or not the lies and fabrications that the government had thus far been responsible for warranted the unprecedented release of information. Ultimately, the answer that was determined was that the loss of trust a nd outright lies that the US government had been peddling for nearly 8 years was

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Answer Questions Part 2 - Essay Example Each such attack, irrespective of the location from where it is initiated, would also have the server to server IP address access details and these should have been highlighted in the audit of log data.Morever the staring point of this investigation should have been the proof underlying the tip. Chat softwares normally keep record of the chat data and it is available time and date wise. Hacker chat site, where the alleged boasting was done by Jack Hasenpfeffer, should have been approached to obtain more substance to the claim of the theft of the marketing plan. This would have rightly set the investigation on the right course. As the investigations stand Trigraph side has proven that the recipient email address was that of Jack Hasenpfeffer; however until unless it is proven that the hack tool author was Jack Hasenpfeffer and that he alone had intruded the Trigraph systems using such a tool and that such a tool had sent the data file to Jack Hasenpfeffer; it cannot be concluded easil y that Jack Hasenpfeffer was responsible for the theft of the marketing plan. ... ack Hasenpfeffer's personal system; but the moot question here is if these addresses were the only ones available to Jack Hasenpfeffer and if there were no possibilities of using the hacking tool from any other address. In fact, Megagargantuan's investigations have left out the vital fact that they had examined all case of firewall intrusions in the under consideration time interval. However, one fact of Megagargantuan's investigation is a grave point that stands against their own case; they have conceded that a copy of the disputed information was found on Megagargantuan's servers. This still leaves us at the above conclusion that the marketing software was accessed and received at Megagargantuan's servers; however, the act cannot be readily attributed to Jack Hasenpfeffer. Question 2: (1/3 page answer) Assuming that both you and T. William Stoat testify in the trial of the case presented in Fact Set 1, is the expert testimony based on sufficient facts or data Is the testimony the product of reliable principles and methods Have the principles and methods been applied reliably to the facts of the case The testimony of both the experts cannot be considered to be based on reliable principles and methods. In fact in Trigraph investigations-which have given rise to testimony facts- it is already pointed out that they picked the thread from one step ahead of the step required to be taken up. They totally bypassed the collecting information and data on the chat room boasting by Jack Hasenpfeffer. This would have provided circumstantial evidence to Jack Hasenpfeffer's involvement even if the use of hacking tool could not be attributed to him. Moreover, the tools used to obtain system images are labeled as popular public software in Trigraph investigations.

The impact( positive and negative) on the customer relationship Essay

The impact( positive and negative) on the customer relationship management in the hospitality and tourism - Essay Example 221) stated that CRM has many definitions depending on different people and their industry and in most cases it is also referred to as relationship marketing. CRM can be defined as a marketing method that allows a company or an organization to use its available resources to establish a lasting relationship with customers, thus gaining a competitive advantage compared to its competitors (Mohammed & Rashid 2012, p.221). It can also be defined as a method of retaining clients using after sales strategies. CRM, if properly implemented, can be suitable for the hospitality and tourism industry considering that hotels and other industry players get lots of information regarding their clients. An effective CRM programme should ensure that the customers get the best experience, decrease management cost, source new customers and increase profitability (Sotoudeh 2006, p.1). This paper will critically look at  the impact of the customer relationship management in the hospitality and tourism. A dvantages Marketing CRM is an activity that helps to source for customers and retaining them (Ku 2010, p. 1085). CRM focuses more on retaining existing customers for repurchase than recruiting new customers as well as increasing client base through referrals from the existing clients. In most cases, companies use the available resources such as the employees, technologies and their databases to set up this system. These methods are cheaper than advertising and marketing to new customers. It ensures that the company grows their customer from the existing customer base. CRM can also help to indentify the lost customers or those that are almost moving out, to ensure they are won back. Long lasting relationship also helps to minimize the effects of the competition through word of mouth by their customers. They benefit financially due to a lower marketing cost. Ensuring Customer Satisfaction Customers should get value for their money from the services paid for. Repeat customers feel atta ched to the service providers and thus are able to bond with companies’ employees. The existing database can be analysed by the company to improve the services offered. In the hospitality sector, there is direct interaction between the company or its employees and the customers as they deliver their services. Proper interaction helps service providers understand their customers and thus help them develop proper plans that suit the customer’s needs. Having a direct interaction helps to develop trust between the involved parties. According to the study by Hashem (2012, p. 132) in Jordan, most hotels that use CRM has higher customer satisfaction. Relationship marketing together with CRM translates to repeat customers and customer loyalty (Shirazi & Som 2011, p. 82). Increase in Revenue Well designed CRM should help a firm reduce cost and increase revenue by enhancing client loyalty. It helps to put together information from within and without the organization. This inform ation can be used by the company to understand the market trends and specific customers’ needs. CRM helps to ensure customer satisfaction and, therefore, long term relationship. Company’s personnel interact directly with the consumers and their actions impact directly the customers (Kattara et al. 2008, p. 310). Good service by the employees leads to

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Online shopping players - Case Study Example This is to ensure that the goods arrive when and where the customers need them. There are three online stores focusing on the above factors for marketing their merchandise; they are the focus of this paper. Lane Crawford deals with fashion items. The website is very easy to navigate through. The very first tabs are ‘Women’, ‘Men’, ‘Lifestyle & Gifts’, and ‘Discover’ in that order. Anyone looking for designer clothes and fashion accessories for women just needs to click the first tab and several options are shown. The individual can click on the various designer brands or select the shoes, clothing, bags, and other accessories they need. The business offers free international delivery. In Net A Porter, the second online marketplace for high-end fashion products, the statement â€Å"The world’s premier online luxury fashion destination† meets the customer. Like in Lane Crawford, navigating through this website is quite easy too. The main difference, however, is that the options are more in Net A Porter. The very first tabs contain the items ‘Sale’, ‘What’s New’, ‘Designers’, ‘Clothing’, ‘Bags’, ‘Shoes’, ‘Accessories’, ‘Lingerie’, ‘Sport’, ‘Beauty’, ‘Gifts’, ‘Magazines’ in that order. Such neat layout of items is what makes it easy for customers to reach for whatever they are looking for. After clicking on say bags, a few items will present the customer but they can also go ahead and select the type of the bags they need or even the designer of the bag from a list of options on the left hand side of the items. Luisaviaroma is another luxury shop. The layout is quite similar to those of the above shops only that there is a slideshow of photos showing individuals wearing custom made attires. Nonetheless, the very first tabs are ‘Men’, ‘Women’, ‘Kids’, ‘Home’, ‘Designers’, and ‘Sale’ in that order. While this presents an easy way to navigate

Personal Statement Example | Topics and Well Written Essays - 1000 words - 4

Personal Statement Example Other than the passionate desire to study engineering, my environment thus far has extensively molded my aspirations and outlook in life. For instance, my college, St. Joseph’s, sparked an interest in me to study daily applications of engineering. As a result, I have gained a habit of being analytical; evaluating everything I encounter either in secondary information sources, like the Cuban Missile Crisis or in real life, like the basic operation mechanism of a refrigerator. This investigative tendency continues to spur my curiosity in mechanical engineering. I also recognize the fact that, mechanical engineering makes it possible for one to comprehend not only why gadgets work, but also their inherent working mechanism. My home city is also an inspiration, especially given its status as one of the world’s ports. The ability to coordinate all the ships that dock or leave port requires intensive mechanical engineering work and knowledge. Therefore, I acknowledge the impo rtance of the discipline, having had the opportunity to observe it in practical applications. The cultural diversity of Hong Kong also equips me with a unique set of skills, that is, the ability to fit in and interact productively with members of different cultural backgrounds. As a St. Joseph’s graduate, I have had the opportunity to explore diverse activities and not just academics. I developed enthusiasm for cross-curricular activities, given the fact that the college encourages students to be all rounded. Other than representing my college in water polo and tennis, I pride myself in having been a leader of the school’s drama club. This gave me a unique chance to work with numerous schools in successful production of plays meant for the public. While I may not be an excellent dramatist or actor, I gained the position for my ability to direct a team and coordinate creation of functional stage props. The experience was rather exhilarating since I was able to combine m y passion for engineering with artistry and attain an outcome that earned me respect and recognition. It was also intriguing to formulate solutions to deal with basic engineering problems like stability, which are often undermined and mostly studied theoretically. Although it was initially difficult to coordinate the team, it later became an exemplary experience to explore different scientific aspects in dealing with emerging engineering challenges. I learnt that although it is rewarding to get successful outcomes in the end, the teamwork and progress involved in the course of development are highly significant. The Joint Drama Club production also taught me a lot about being a responsible leader and about efficient time management. These are crucial aspects in balancing hobbies and academics, as well as, work in the future. Whenever I watch car rallies like NASCAR’s on television, or even pass by sports vehicle showrooms, I cannot help but imagine myself being actively invol ved in their manufacturing process. Studying a distinguished mechanical engineering program in an overseas university like yours will certainly be a step towards achieving this dream. Personal Qualities, Talent, Accomplishment and Contribution Growing up, I have discovered that communication is extremely important for an engineer. This aspect that is extremely crucial in recognizing success. Nevertheless, I have learnt that communication is not an easy aspect especially when dealing with many people. This needs a lot of self discipline and patience in order to be good in dealing with customers and

South East Asia Currency Crisis Essay Example | Topics and Well Written Essays - 3500 words

South East Asia Currency Crisis - Essay Example These factors included currency speculation, financial imbalances, exchange rate collapse, high inflation rates, excess borrowing and investment in the these countries that were facing crisis, trade deficits, political inflexibilities, and to some extent restrictions imposed by IMF package. As a result, the impacts resulted in the stock market failure, currency depreciation, decline in per capita GDP, excessive borrowing to save the economies, investment withdrawal, international agencies bank ratings to those exposed to the crisis, and fluctuation of imports and exports affecting the countries’ return. Some countries relied on the IMF to provide capital to stabilize the exchange rates and prevent further liquidity in those countries. Other measures involved reforming the monetary policies, financial regulation and asset management. While a country like Japan solved their bankruptcy case with their reserves, other comparative nations in the crisis had depleted theirs. Studying the crisis is a constant reminder of how worse a currency and stock market failure can become a contagion in linked markets. It also allows researchers to examine how each economy solved the crisis after spreading from Thailand, exploring the differences in policies taken and